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Anonymous

Asked: March 2, 2022In: Management Accounting 310 - GMA711S

Khan Ltd is an importer of novelty products. The directors are considering whether to introduce a new product, expected to have a very short economic life. Two alternative methods of promoting the new product are available, details of which are as follows: Alternative 1 would involve heavy initial advertising and the employment of a large number of agents. The directors expect that an immediate cash outflow of £100 000 would be requiredYou are required to: (a) calculate the net present values and estimate the internal rates of return of the two methods of promoting the new product; (10 marks) (b) advise the directors of Khan Ltd which, if either, method of promotion they should adopt, explaining the reasons for your advice and noting any additional information you think would be helpful in making the decision; (c) comment on the views expressed by Mr Court. Ignore taxation. (8 marks) (7 marks)

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Khan Ltd is an importer of novelty products. The directors are considering whether to introduce a new product, expected to have a very short economic life. Two alternative methods of promoting the new product are available, details of which are ...

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