When constructing a decision tree, it is important to,
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What is the value of the highest EMV among the two alternatives?
A fast-food franchise is deciding between three locations for its new store. The locations and expected revenues are shown in the table along with the likelihoods that the store will be popular or unpopular. A market research firm has offered to do a study that will guarantee the franchiser that they can select the best location. What is the most that the franchiser should be willing to pay for such a research report?
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